Liugong north america

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LiuGong North America

With a History spanning 60 years, LiuGong has learned, adapted and grown into an established name in machinery. Started in 1958, LiuGong brought the first modernized wheel loader to China in 1966, eventually expanding to 19 different product lines today. Learning on the way that every challenge no matter how small, no matter how difficult, is a chance for LiuGong to grow and improve. The continuous strive to rise to new challenges has lead LiuGong to work in the harshest of environments from the blazing heat of the Sahara to the unrelenting cold of the Antarctic and everything in between. More than just functionality, LiuGong focuses on the needs and wants of our customers. LiuGong understands that great machines have to be intuitive and ergonomic to allow for projects to get started quickly and run smoothly.

Attention to quality and the ability to get the job done has made LiuGong synonymous with reliability. With 20 manufacturing facilities, over 9500 employees, 5 R&D bases as well as 13 regional parts centers, LiuGong stays at the forefront of technology, production and supply logistics..

We know that equipment is nothing without a reliable service team that places you first. That's why our world class manufacturing capabilities producing top of the line machines is supported by our vast network of more than 300 dealers in over 100 countries all certified and trained by LiuGong. It is our commitment to you, the customer, which has helped us get to where we are today.

We are confident that whatever obstacle you face, wherever you face them, we can solve it together.


LiuGong North America Appoints New Dealer, CrossTrac Equipment

By CE StaffMay 5, 2021View Profile

LiuGong North America has announced the appointment of CrossTrac Equipment Inc., as their construction equipment dealer for northern Wisconsin and Michigan. They have branches in Rhinelander, Wis., and Gaylord, Mich.

CrossTrac has several specialties, one of which is providing equipment and service to the pipeline construction industry. Their reputation in this field is nationally recognized, and they are often asked to send one of their service techs halfway across the country to get critical equipment up and running. The company’s other core customer base is the forestry business in their primary territory. The addition of more general construction business is also part of their near-term business plan.

The owner and company president, Scot Jenkins, bought the business just four years ago, and has extended the company’s reach and sales steadily during this period. Part of that growth in the future will be provided by LiuGong’s construction equipment, machines used by both pipeline and forestry customers. Wheel loaders are commonly used in log yards, and now existing customers can procure their wheel loaders from CrossTrac. Excavators, both full-size and compact, will be another LiuGong equipment category that matches up with current customers’ needs. Later this year CrossTrac will be adding LiuGong’s Dressta line of dozers to its fleet.

Jenkins says that he had been considering adding a heavy equipment manufacturer to rep when another dealer for one of CrossTrac’s lines provided an introduction to LiuGong North America executives. He visited the Katy, Texas, location and was impressed with the machinery and the people. “I made the decision to go with LiuGong largely because of the investments I see them making,” he said. “I see it as one of those rare opportunities to get in on the ground floor of a growing company that is constantly innovating.”

“Of course, it wasn’t as simple as that,” he adds. “I did my due diligence. I talked with a friend of mine, Mike Jewell, who had recently become an authorized LiuGong dealer in Virginia, and I was referred to other current LiuGong dealers. Everything I heard was positive.”

“Fortunately, I was more familiar with the brand than most North American companies. Earlier in my career I worked in Asia, and I actually spent quite a bit of time in Australia, where the LiuGong logo is very prevalent. All things considered, the decision was pretty easy. I am able to extend my equipment offering to my current customers, and I now have reliable, high-performance, high value machines that I can provide to the construction trade as well.”

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Tags: CrossTrac Equipment, Dealers, LiuGong North America
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For over 60 years, LiuGong has built extreme-duty construction and Material Handling equipment used around the world. We have passed tests from Beijing to Buenos Aires and Krakow to Katmandu, and our full line of Tier 4 machinery is being put to the test in North America. Come see for yourself.

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We are anti-nonsense and pro-value. Our equipment is worked in the harshest conditions all over the world, and our rugged products are up for any challenge, delivering real performance and bang for the buck. Our goal is to build products that are easy to own, easy to operate and easy to maintain – keeping you working on the jobsite.


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For over 60 years, LiuGong Machinery Corporation has been a leader in China’s construction equipment manufacturing industry. From building the country’s first modern wheel loader, LiuGong has evolved to become one of the fastest growing, global, construction equipment companies in the world. Click below to learn more.

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