Instagram filter ideas

Instagram filter ideas DEFAULT

Instagramming has changed the way it used to be. Before, we were just using different kinds of filters to make our Instagram pictures look good. But now, you have to be choosy on your subject and give so much attention to editing to make your photos fit on this so-called Instagram feed.

How to pick an Instagram theme?

1. Get inspiration from other feeds.
2. Think of a subject that you would like to post, it can be food, travel, clothing, gadget, etc.
3. Pick a color that will stand out in your feed.
4. Choose one or two VSCO filters only and stick with it.
5. When editing on VSCO, use the same amount of brightness, contrast, warmth, saturation, etc. on all your photos.
6. Get the best camera to capture sharp photos and the best cellphone for faster editing.

In a short explanation, an Instagram feed is having a theme with the use of the same filter on your Instagram profile so that it will look better. But before you start posting your first photo for them, here are the cool Instagram feeds that you can choose by visualizing if you can maintain this kind of feed or not.

Instagram feed, theme, aesthetics or whatever you called this such thing, this is really important for every Instagrammers like you. Just follow one of these ideas to create a beautiful Instagram feed with the use of free filters available on VSCO.

Best VSCO Filters (Part 1)

1. Beige

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2. Black and Gold

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3. Black and White

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For more black and white theme ideas: 35 VSCO Filters for Black and White Instagram Feed

4. Blue Sea

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5. Blue and White

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6. Bohemian Tropical

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7. Cold Blue

best vsco filter 007

8. Colorful

best vsco filter 008

9. Cotton Candy

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10. Dark Brown

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AR Effects for Instagram Stories are a fun way to add some creativity to your posts, and a guaranteed way to stand out from the crowd.  

And now that anyone can create and publish Instagram Stories filters on Instagram, there are so many cool new effects for you to try out on your stories.

Ready to wow your followers on Instagram? Here are our top 13 fun AR effects for Instagram Stories:

Fun AR Effect for Instagram Stories #1: “Jackie” by @danmollervfx

If you’re looking for bold and beautiful AR designs, look no further than digital artist Dan Moller.

Moller has built a strong following around his creative designs — which range from drag queen inspired makeovers in “Lewks”, to hyper-realistic butterflies in “Mariposas”.

But it’s Moller’s Warhol-inspired AR effect “Jackie” that makes our top 13 list — it’s standout, iconic, and we love it! 

Fun AR Effect for Instagram Stories #2: “” by @basphi

Visual artist and motion designer Philipp Basler brings together his love of line drawings and AR to create some seriously on-trend Instagram filters.

Basler often uses his trademark hand-drawn style in his AR filters, creating a memorable and fun effect.

Although we’re coveting all of Basler’s work, our standout favorite is “”, which reminds us of a modern-day Kandinsky interpretation!

Fun AR Effect for Instagram Stories #3: “Full bloom” by @martinamartian

When it comes to illustrated floral designs, Sydney-born designer and artist Martina Martian is setting the AR agenda! 

From bright little stickers to twirling daisies, Martian’s AR designs are both fun and charming. 

Her AR effect “Full bloom” makes our hot list as it’s already a firm favorite with lifestyle influencers across the globe — plus it’s super cute! 

Fun AR Effect for Instagram Stories #4: “SELF_LOVE//” by @fcvkrender

Self-taught digital artist based Frederic Duquette is known for his “sharp architectural geometry, beaming future landscapes, and brilliant crystalline arrangements.”

Duquette’s Instagram AR effects are reflective of this, with geometric shapes and crystals that remind us of video games from the 90s — but better.

Our must-try? Duquette’s “SELF-LOVE//” filter, which is a bejeweled purple delight for your face. 

Fun AR Effect for Instagram Stories #5: “Internet Love” by

While many of the designers on our list have a more futuristic aesthetic, Los Angeles-based creative Clay Weishaar offers a uniquely “millennial” style of AR effects — one that’s filled with donuts, unicorns, internet memes, and pizza!

With over 50+ AR filters on Instagram and counting, Weishaar is one of the most prolific AR creators.

But it’s her candy crown filter “Internet Love” that really captures our hearts. 

With individual love heart memos including “DM Me”, “@ Me”, and “Follow Me”, Weishaar secures her spot as the queen of the millennial mindset.  

Fun AR Effect for Instagram Stories #6: “holo_ninja” by

When it comes to hyper-futuristic AR effects, London-based menswear and graphic designer Liam O’Neill is your go-to guy. 

He even has a website where he promotes all of his filters — which is something we’re seeing more of from popular AR effects creators on Instagram and Facebook. 

O’Neill has dozens of amazing AR effects that are well worth checking out, but our favorite is “holo-ninja” — which does exactly what it says on the tin. 

Looking to level-up your Instagram Stories strategy? Sign up to our FREE video workshop to learn how Instagram Stories can work for your business:

Fun AR Effect for Instagram Stories #7: “CHROMADYNAMICA” by @felipepantone

Argentinian-Spanish artist Felipe Pantone is well-known for his 80s- and 90s-inspired frescoes that have appeared on walls such as the Mesa Contemporary Arts Center and the Palais de Tokyo in Paris.

But his reputation as a street artist might soon be outdone by his incredible AR effects for Instagram Stories, which incorporate a mixture of graffiti, neon gradients, and geometric abstraction.

Pantone’s clear dedication to the concept of ultradynamism (and the way he portrays this through his art and AR) is just one reason why “CHROMADYNAMICA” makes our top list. 

Fun AR Effect for Instagram Stories #8: “Save The Planet Mask” by @ineslongevial

Painter and illustrator Inès Longevial is primarily known for her geometric paintings of the female form.  

More recently, the French artist has been making waves with her Instagram AR face filters — which typically feature bright doodles or scribbles with a crayon-like texture. 

Her most recent AR effect has a powerful message too. The “Save The Planet Mask” allows users to wear their hearts on their sleeves — and faces — as they pledge their allegiance to save the planet.

Fun AR Effect for Instagram Stories #9: “Dragon Muse 4000” by @allanberger

Allan Berger was only accepted into Facebook’s closed beta of Spark AR Studio in mid-January, but the artist has already made a big impact on Instagram — and grown a *huge* following thanks to his unique AR effects.

In an interview with Lenlist, Berger described how quickly his community grew once he started sharing his effects on Instagram. 

“In January, I had around 2,700 people following my account,” he said. Today, he has over 325,000 followers.

And it’s not surprising. Berger’s work is technically advanced and universally appealing. From face slimming filters (“Wow”) to glitter glows (“SUPERBLING”) there’s an AR effect for everyone.    

Our favorite? “Dragon Muse 4000”. It’s medieval and mystical — and we’re here for it. 

Fun AR Effect for Instagram Stories #10: “Space Face” by

Creator Tristan, from, is one-to-watch for 2019.  

Alongside his conceptual work, Tristan creates beautiful face filters that sit perfectly across facial contours — which is no mean feat when it comes to creating an AR effect. 

Which is why we’ve chosen to hero Tristan’s “Space Face” AR effect in this roundup.

With a gorgeous collection of stars and planets, we’re in love with this spacey face filter! 

Fun AR Effect for Instagram Stories #11: “Neon II” by @nahir.esper

With over 1.2M followers on Instagram, Argentinian photographer and creative Nahir Esper is a big hitter in the world of AR filters. 

From hand-drawn outlines to bright floral borders, Esper knows what makes a popular filter.

Her neon-inspired designs are both unique and provocative — which is why “Neon II” secures a spot in our top 13 Instagram AR effects. 

Fun AR Effect for Instagram Stories #12: “Gasolina” by @johwska

Berlin-based Johanna Jaskowska is best known for her “Beauty3000” AR effect, which many credit with igniting the AR craze on Instagram.

Since then, Jaskowska has been busy pioneering many of the futuristic trends you see across Instagram. 

All of Jaskowska’s designs are note-worthy, but if we had to pick just one it would be “Gasolina”. 

It’s the perfect combination of AR-cool! 

Fun AR Effect for Instagram Stories #13: “Groovy, baby” by @itscovl

D’ana Nunez of COVL (Craft, Onward, Versatility, and Lifestyle) is a South Florida designer who creates bold and colorful effects for Instagram Stories, including her “Groovy, baby” filter that pays homage to the psychedelic aesthetic of the ’70s.

According to Nunez, this filter was inspired by a recent trip to Palm Springs and infuse the “vibrant and fun style of COVL with Palm Springs’ history and aesthetic.” 

It’s fun, it’s colorful… it’s “groovy, baby”. 

How to Find and Add AR Effects to Your Instagram Stories

Now that Spark AR Studio is open to everyone, Instagram has made it even easier to find and add AR effects to your Instagram Stories:

#1: Discover AR Effects Through the Effects Gallery

You can now discover thousands of AR effects through Instagram’s new Effects Gallery!

The Effects Gallery is categorized to make searching for AR effects as easy as possible — with categories such as: “Moods”, “Causes”, “Selfies”, “Love”, “Funny”, and “Camera Styles”.

To access the Effects Gallery, tap the Instagram Stories face filter icon and then scroll right to the very end of your effects tray.

You should see an option to “Browse more effects”. Tap this icon to open the Effects Gallery and start discovering a whole bunch of new AR effects!

#2: Add AR Effects Directly from a Content Creator’s Profile

If you’re looking for all of the AR effects by a specific creator, you can find them by tapping the new face filter icon on their Instagram profile page.

This will open up a preview panel of every AR effect they’ve made with Spark AR Studio. 

For each effect you can watch a demo video, try it out with your front-facing camera, or save it to your camera for easy access in Instagram Stories! 

Facebook’s Spark AR Studio has already attracted a ton of talented artists and designers who are truly leaving their mark on Instagram Stories — and we only expect this number to grow now anyone can upload their AR effects on Instagram!

So now’s the time to level-up your Instagram Stories game and start using some of these super-cool and on-trend filters and effects to your posts!

Did you know you can schedule Instagram Stories with a Later paid plan? Upgrade today!

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Make your own Instagram filters

Ah, Instagram—my life, my love, my doom. Lusting over other people’s brunch outings is an official hobby of mine, but as much as I love scrolling endlessly through the seemingly beautiful lives of people I mostly don’t know, I love Stories more. They’re quick, they’re easy, and their limited lifespan allows me to be as silly as I want without ruining my whole grid aesthetic.

Plus, Stories allow you to add a filter to your photos and videos—one of the most versatile features on social media nowadays. Want to horse around looking like a cute rodent? There’s a filter for that. Want to have silky smooth skin and try on lipsticks you can’t afford? There’s a filter for that. Want to look like the cover of a Pink Floyd album? Well, you get the gist.

For years, Instagram face filters were only made by the platform itself or by a handful of studios and creators with access to Spark AR Studio, a tool Facebook designed specifically to create custom AR filters for their platforms. But that changed in 2019, when Spark AR’s closed beta version ended and the software became available to anyone dreaming of making their own filters.

So, as the Instagram addict I am, I volunteered as tribute and set about to learn how to make a filter—and then write about it so you can do it, too.

But before we start, there are some things you need to know:

Creating Instagram filters is not that hard (if you don’t want it to be)

Building a filter can be complicated, but the difficulty depends on how elaborate your idea is. If you want to stick to something easy, you can create a lot of 2D effects in Spark AR that won’t require you to animate anything or spend hours on end trying to figure things out.

Experience is not required, but makes things easier

If you’re already familiar with graphic editing programs such as Cinema 3D or even Adobe Photoshop, you may find it easier to navigate Spark AR. If this is your first encounter with such a tool, make sure to explore and experiment with the platform first. It’ll help you get to know it a little bit better.

Spark AR already did most of the work for you

When Facebook opened Spark AR to the public, it created a community of creators to help, inform, and inspire its members on the new art of filter-making. There’s also a rich platform of content, materials, and tutorials to educate people on all things filter. In fact, when you download Spark AR, the first thing you’ll see is a menu with preset projects such as an animated bunny face mask, a light streak, and floating particles. These will give you a pretty good idea of how the main types of filters work behind the scenes, but you’ll also be able to play around with them until you’ve achieved something completely new and yours.

If you’re more adventurous and want to try animating 3D objects, there’s an entire library of preset elements for you to put in your filters, including all sorts of skulls, Pokeballs, anime characters, and even a realistic dancing crab, for whatever reason.

Since I have absolutely no animation experience and prefer minimalist effects anyway, I’ll build a simple 2D filter. Doing so is easy enough and a perfect initiation to making filters. You can combine 2D elements, use them separately, or even multiply them within a single project to create a richer effect.

Lesson No. 1—Know thy surroundings

screenshot of spark ar platform

Start by downloading Spark AR Studio. It’s free, easy to install, and available for Windows 10 (64 bit) and macOS Mojave 10.14 and higher. Once it’s installed, you can choose to work with various presets or start your own filter from scratch by clicking on the Create Project button in the bottom right.

Spark AR will open to the default workspace, which is divided into four areas. In the top left, there’s the Scene panel, which will show the basic structure of the objects in your filter. By default, you’ll see “ambientLight0” and “directionalLight0,” which are lighting elements.

Below the Scene panel is the Assets panel, which will contain all the materials that describe the objects in the Scene panel. For example, if you add a red rectangle to the Scene panel, the color element will show up in the Assets panel.

The space in the middle is the viewport. This will be your main workspace, offering two perspectives of your project. The bigger one in the center shows all the objects in your filter within the range of your device’s camera. This will help you create effects in camera space—which move with the camera—or world space—which stay put regardless of where the camera moves.

screenshot of viewport in spark ar

In the top right of the viewport, there’s another viewer called the simulator that shows how your filter will look as a final product. By default, you’ll see your work as it would appear on an iPhone 8, but if you hover over the viewer and click on the name of the device, you can change it. Options span a number of iOS devices (including the iPad) and Android smartphones (including some versions of the Samsung Galaxy, the Google Pixel, and the Google Nexus).

screenshot of spark AR showing device options

Finally, on the far right of your workspace, there’s the Inspector panel, which will show the properties of the elements in your scene and allow you to edit color, texture, position, rotation, and other details.

Spark AR includes several test faces for you to try your filters on. You’ll be able to see how they look on people of different genders and ethnicities, a blank canvas, and even yourself. You can play with your options by clicking on the camera icon to the left of the Scene panel and choosing the face you want to use from the pop-up menu. If you want to try it on yourself, choose your local camera (Facetime HD Camera, on Mac) and you’ll be able to build a filter on your own face.

screenshot of spark ar showing the live camera

At any point in the process, you can test your work on the Instagram app. Just click on the Send to Device button (second to the left of the Assets panel) and choose Send to App. You can test it on both Facebook and Instagram by clicking the Send button next to each one.

If you’ve never ventured beyond Microsoft Office, you may find this a little nerve-wracking, but don’t worry—it’ll all start making sense once you’re actually working. If you’d like a little extra help, check out Spark AR’s interface walk through.

Lesson No. 2—Teleport by changing the background

Let’s start with something simple. Swapping your background is technically called “segmentation” and is a basic, but fun effect that offers tons of possibilities.

1. Choose an image to use as your background. You can select a proper photograph or create something new by playing with colors and effects in Photoshop or any other image-editing software. I chose one of the Hubble Space Telescope’s pictures of the Bubble Nebula in the constellation Cassiopeia. Of course you’d want to teleport there—even the name is rad.

2. Add two rectangles. One will be the background (like a green screen) and the other one will display your face while erasing your real-world background. Head to the bottom right of the Scene panel, click on Add Object, scroll down the pop-up menu, and choose Rectangle. Do this twice. By default, your rectangles will appear as “Rectangle0” and “Rectangle1”, but it’s a good idea to change the names so you don’t get lost. I changed “Rectangle0” to “Background” and “Rectangle1” to “Foreground”, for example. To do so, double-click the name and a field will appear. Make sure both rectangles are nested under canvas0. This means both will be “children” of that element and will be subjected to any changes you make to their “parent.”

3. Set the rectangles’ sizes. Click on the Background rectangle (formerly known as “Rectangle0”) and you’ll see its properties in the Inspector panel on the right. Click on the Size fields and then the Fill Width and Fill Height drop-downs that appear. This will make the rectangle change size no matter which device a person uses it with. Do this for the second rectangle as well. Your viewport will be completely covered by the rectangles, which will be displayed as a checkered pattern called “alpha.” This means they’re transparent, but they’re still there.

screenshot of spark ar showing rectangular elements

4. Separate the layers. By default, any object you add will join the layer you last worked in. If you don’t want it there, you’ll have to move it to a different layer. For the segmentation effect to work, you’ll need the rectangles in different layers so the background renders after the foreground. To do this, click on the Background rectangle in the Scene panel. On the Inspector panel to the right, click on the Layer field and choose Create New Layer. If you want to, you can rename the layers by clicking the Layers tab in the top right of the Scene panel, and double-clicking the name each layer in turn.

5. Create new materials. Time to give those transparent rectangles a solid form. That’s what “Materials” are for. You’ll assign each rectangle its own material by selecting each one in the Scene panel and then, in the Inspector panel on the right, clicking the plus sign next to Materials. When you do it for the second time, you’ll see a drop-down menu offering existing materials or the option to create a new one. Choose the latter.

Once you’ve chosen your materials, they’ll show up in the Assets panel and it’s also a good idea to rename them to keep track. When you select your materials in the Assets panel, you’ll see a bunch of new options in the Inspector panel. You can change color, texture, opacity, blend, etc. If you want to experiment with your filters, play around with these options and see what you can come up with.

screenshot of materials on spark ar

6. Create a segmentation texture. This will turn any video captured by your camera into a texture, which means it’ll separate you (or whoever you’re pointing your camera at) from the background. In the Scene panel, click on Camera, and in the Inspector panel, click the plus sign next to Segmentation. A new asset will appear in the Assets panel called, by default, “personSegmentationMaskTexture0”.

7. Add “texture extraction” to the foreground material. First, click on Camera in the Scene panel, and in the Inspector panel, click the plus sign next to Texture Extraction. Another asset will appear in the Assets panel, named “cameraTexture0.”

To use it as a new texture, click on the foreground material in the Assets panel. In the Inspector panel, change the Shader Type (first item on top) to Flat, which will give this material the properties of a flat, 2D element. If you want to give it a volume effect (ideal for 3D), the Physically-Based option is a good choice. You can also play around with these to see what types of effects you can come up with on your own.

Under Diffuse (the second item in the Inspector panel), find Texture and choose cameraTexture0 from the drop-down menu. Lower, check the box next to Alpha (it will look like it’s “off” but clicking the box to the right will make it appear) and in the Texture field, open the drop-down menu and choose personSegmentationMaskTexture0.

8. Change the background. It might look like nothing happened, but you’re almost there. You’ve set the foundation for your filter and now all you have to do is change the background. Click on the Background_Material and on the Inspector panel, under Diffuse, change the color to something that contrasts with the subject in the camera. This will help you adjust the edges of the segmentation by changing the Mask Size and the Edge Softness. You’ll find these options in the Inspector panel when you click personSegmentationMaskTexture0.

If you like blocks of colors, you can stop there and play around with different background colors. But why do that when you can get a constellation? Let’s change that background.

Select your Background_material, and under Diffuse, reset the color to white. Lower, under Texture, click on Choose file from computer and upload the picture you want to use as a background. Keep in mind that large photo files may be too big for Instagram or Facebook to process seamlessly, so keep it as light as you can. I used a 720-by-734-pixel image weighing around 86KB, and the program was a little sluggish.

9. Add a little sparkle. As cool as teleporting yourself to Cassiopeia may seem, it’s not cool enough. Not unless you have some shiny bits of flair floating around you. This is known as the floating particle effect, and it’s a common feature in Instagram filters. Applying one to your filter will be quite easy and highly customizable.

screenshot of scene panel options in spark ar with an independent emitter

First, in the Scene panel, click on Add Object and scroll all the way down to the end of the list to choose a Particle System. You’ll notice a new element in the viewport emitting alpha squares in the middle of your viewer. This is your emitter, and the alpha squares are the particles.

When you create your emitter, it will appear in the Scene panel under your foreground rectangle, which means it will be subjected to the Focal Distance element (second under Camera) by default. If you want to create a “world” effect, click on the name of the emitter (“emitter0,” by default), drag it down and drop it below Microphone. This will make the emitter an independent object.

You’ll notice three arrows coming out of the emitter. They represent the X (red), Y (green) and Z (blue) axis, and you can drag them around to change the emitter’s position. Also, when you click on the name of the emitter, you’ll find a list of every possible customizable option. We’ll go through a few of them.

screenshot of emitter in spark ar
  • Position, scale, and rotation: These all have X, Y and Z fields that will help you move the emitter around in relation to the camera (position), how far in each direction the particles will go (scale) and at what angle (rotation). You can play with the values of these fields (positive and negative numbers) to create the effect you want.
  • Emitter: You can choose what type of emitter you want to use. Since I have a fixed background—it will not move if we move the camera—I’ll use the Ring emitter, which will spray particles in a spherical radius. This will create a “world” effect that will make some particles appear closer and others further from the camera.
  • Customizing particles: The Birthrate determines the number of particles the emitter will release. The more particles you want, the higher this number will be. Speed, Scale and Lifespan, are self-explanatory—the first one determines how fast your particles move; the second: how big your particles are; and the third: how long your particle will last before it fades.
  • Force: This is like gravity. If you play with the values in the Y axis, you’ll notice your particles will appear lighter or heavier. A value of 0.05 will slow your particles down—the lower the value, the heavier your particles will be.

10. Add a material. Until now, you’ve only have the idea of particles; simple alpha squares floating around your filter. Now, it’s time to add a material. With the emitter selected in the Scene panel, go to the Inspection panel, scroll down, and click on the plus sign next to Materials and choose Create New. A new element will appear on the Assets panel. Double-click on it and rename it “Particle_material.”

You’ll notice your particles will have changed. Mine turned yellow, but yours might’ve turned some other color (if that is the case, don’t worry). Select Particle_material in the Assets panel, and then in the Inspector panel, click on the Shader Type drop-down and choose Flat. All this works if you’re using a 2D particle effect, but if you’re using something with a 3D effect, you can use Physically-Based, instead. Further down, under Shader properties, next to Texture, click on the Choose file from computer option. An explorer window will open and you’ll be able to select any file you like.

screenshot of working emitter in spark ar

Whatever image you end up using for your particles will have to have a transparent background. Most of the time, you’ll find these types of files in PNG format with a simple Google Image search. I looked for “spark, filetype:.png” on Google Images and chose the one I liked the most. Once you have a particle with its own texture, you might want to readjust your emitter. I went back and made the particles bigger (from 0.01 to 0.05).

Congratulations! You made your first Instagram filter. Now what?

11. Share your new filter. To do so, you’ll have to upload it to the Spark AR hub, where you can also set up an icon and a sample video for users to see. Once there, your face filter will be reviewed by Instagram’s support team, who will take up to 10 days to check it out. If they determine your filter complies with the platform’s community guidelines, it’ll be available in the Instagram gallery, on your profile, within Stories, and through a sharing link.

Start by clicking the Export button to the left of the Assets panel (it’s an upward arrow). Once there, save your project in an arexport file, which you will have to upload to the Spark AR hub. The program will automatically direct you there once the export is done.

Spark AR is a versatile tool that’s not that user-friendly, but stands out because of the vast possibilities it offers those who want to create Instagram filters. With a little imagination and tweaking, the segmentation and particle emitter effects alone can launch a myriad of experiences. There’s a lot of content out there for you to learn and experiment with, so it’s just a matter of investing the time and playing with it.

Now, if you excuse me, I have some stories to post.

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Sandra Gutierrez G.
Influencers preset - Instagram feed ideas - vsco filters 2020

10 of the Best Instagram Filters in Photography Apps

Not all Instagram filters are created equally.

And if you want to stand out and create a killer Instagram aesthetic, you’ll need to  venture further than the 25 Instagram filters in the app, and find other ways to edit your photos.

Thankfully, there are tons of photo editing apps and filters to choose from, but picking  the right filters for your Instagram photos and overall aesthetic can be pretty overwhelming.

Not to worry! That’s why we’re rounding up some of the best Instagram filters in photography apps to help you take your photos to the next level:

As we’ve said before, building a consistent and cohesive Instagram aesthetic is super important if you want to attract more followers and engagement!

To help you do that, here are a few of the most popular Instagram filters found in photography apps to help you achieve a beautiful aesthetic and upgrade your Instagram marketing strategy:

#1: VSCO’s A6 For a Minimalist and Modern Feed

If you’re looking to level-up your Instagram photos, often with just one or two taps, you might want to check out the VSCO app. It has lots of free filters to choose from, and even curated preset packs of complementary filters making it a cinch to edit your photos and create a beautiful Instagram feed.

A fashion blogger favorite, A6 is the perfect Instagram filter to help you create a minimalist and modern aesthetic. The A6 filter, part of VSCO’s analog series, includes beautiful natural tones, subtle color shifts, and slight fading.

Inspired by classic analog photography film, using this as an  Instagram filter can help you achieve an understated, yet vibrant look:

VSCO’s Analog Series is great for Instagrammers looking to elevate their photos, without completely changing the image.

Cost: Free, download here for iOS or Android

#2: VSCO’s S2 For a Bright + Clean Aesthetic

Another blogger favorite, VSCO’s S2 will give your photos a bright and clean look if you use it as an Instagram filter. It keeps things light and works especially well at bringing out the whites in your photos.

Popular Instagram blogger Jacey Duprie is also a fan of the S2 filter, as she reveals in her photo editing tutorial. Using S2 as an Instagram filter gives her feed a classic, minimal look that works well for her everyday, lifestyle photos:

The S2 filter is extremely versatile and can be tweaked to work with many different types of photos. If you’re looking to keep things simple, this is definitely the filter for you!

Cost: 99 cents

Note:The S Series: Bright + Clean packis also included in the Bundle pack, which offers an additional 38 filters to the 10 provided filters for only $5.99.

#3: VSCO’s M5 To Create a Moody and Warm Aesthetic

VSCO’s M5 filter, part of the Subtle Fade Series does just that. If you use it as an Instagram filter, the vintage-hues tone down harsh colors (perfect for bright blue skies) and will give your photos a classic and moody vibe:

If you want to achieve that natural, vintage-look without losing the natural tones in your image, try using the VSCO M-Series as your Instagram filters for your feed images. The desaturated filters will work wonders on your photos!  

Cost: 99 cents

#4: VSCO’s HB2 for a Cool, Bold Look

You can’t write a roundup of VSCO Instagram filters without including HB2. Although this filter has flooded Instagram feeds for years, it  still remains a tried and true favorite.

The popular Instagram filter is part of the HYPEBEAST x VSCO collaboration; a partnership “between two brands committed to pushing things forward”.

If you’re looking to give your photos and bold and modern feel, look no further than the classic HB2 filter. This filter cuts out warm tones and gives your photos a cool undertone.

Cost: Free

#5: VSCO J5 for a Simple, Elevated Aesthetic

A newly popular filter to hit Instagram is VSCO’s J5 filter, part of the Minimalist Collection. If you use it as an  Instagram filter for your feed, it gives your photos a truly elevated look, by bumping up the contrast and toning down the brightness and temperature.

VSCO’s J5 filter will give your Instagram feed a “refined” feel, adding contrast, depth, and a cool tone to your photos.

Cost: 99 cents

#6: VSCO’s AV8 for a Retro and Filmy Aesthetic

Vintage filters and retro photo apps have been seriously trending this year. So it’s no surprise that VSCO’s AV8 continues to gain popularity, especially among younger Instagrammers.

Blogger Andi Fitzgerald recently revealed on Instagram Stories that she uses AV8 filter to achieve whimsical, film-inspired feed:

AV8 is a part of the Low-Contrast Series released last year. VSCO suggests using the filters for still-life scenes, portraits and urban settings to give your photos a beautiful, gently muted look.

Cost: 99 cents

#7: Afterlight’s Russ Filter For a Moody, Faded Look

Photo editing app Afterlight teamed up with photographer Kevin Russ, to design the Russ filter. It perfectly gives your photos a neutral, faded look.

Eat and Treats food blogger Hans Danials shared in a blog post, that he uses the Russ filter to create his moody, muted Instagram aesthetic:

If you’re looking for a low contrast filter for editing your photos, look no further. This filter works well on all types of photos and will help you easily maintain a consistent and cohesive moody aesthetic on your Instagram feed.  

Cost: Free

#9: A Color Story’s Wool for a Warm, Autumn Aesthetic

Photo editing tool, A Color Story teamed up with Courtney Halverson (@prettylittlefawn) to create a pack of Instagram filters perfectly fit for the fall season. The filters are packed with warm tones and a gentle contrast of reds and yellows:

However, the pack isn’t just limited to fall photos. According to A Beautiful Mess, the collection was named after different clothing textiles as it was inspired by classic, understated fashion photography.

This filter pack is a personal favorite of Taylor from Later‘s too, and makes it easy to mix and match a few filters together on your Instagram feed for a seamless aesthetic:

Cost: Free, or $2.99 for the filter pack 

#9: A Color Story’s Pacific Filter For a Bright and Bold Look

Designed by the talented SoCal photographer Arielle Vey, A Color Story’s Weekend filter set helps you achieve her signature bright and bold look across your Instagram feed!

The filter works best for the types of images Arielle’s  best known for, including sunsets, florals, water, and everyday shots, so you can “feel a little piece of California in each filter”.

Cost: $2.99

#10: Tezza App’s Glow Filter For a Crisp, Summer Look

This year, Instagram influencer Tezza created an exclusive mobile app, featuring her famous presets. So if you’re hoping to achieve her signature aesthetic, look no further!

Among her beautiful presets is the Glow filter that will give your photos a sunkissed, summer look:

Like its name, the Instagram filter makes whites bright and applies a warm subtle glow to your photo. If you’re trying to create a Californian, beachy aesthetic, this is definitely the Instagram filter (and app) for you!

Cost: $1.99/month or $19.99/year

Whether you’re a beginner or a pro, Lightroom is a great tool to use if you want to create that flawless, cohesive Instagram aesthetic.

Lightroom presets are one-click photo editing tools that act just like an Instagram filter, that can dramatically speed up your workflow and give your Instagram photos a much more professional look.

Lightroom “presets” are like photo filters, except you have more control over them and can adjust pretty much anything in your photo, down to changing the saturation or hue of certain colors in your image.

And since many presets are offered in “packs” or collections, you can choose from a selection of complementary filters for each of your photos while still maintaining a cohesive look on your Instagram feed.

While there are tons of presets to choose from, we’ve rounded up a few popular Lightroom presets that will help you create a more cohesive Instagram aesthetic and upgrade your Instagram marketing strategy! Check out the full blog post here.

Need some extra help in creating a great Instagram aesthetic? Watch this video to learn how you can elevate your aesthetic on both your feed and stories:

Did you know you can create your own Instagram filters?

By saving a set of editing rules, you can develop your own unique filters to give your feed a stand-out and personalized look!

Ready to get started? Here’s how to do it:

How to Create Your Own Instagram Filters in the VSCO App

Creating your own VSCO Instagram filters is easy! With “recipes”, you can quickly recreate your favorite look over and over again.

First, create your Instagram filter by making edits to your photo in the VSCO editor. Try playing with the brightness, temperature, grain, contrast and any other adjustments to find your perfect “recipe”.

Once you’re happy with your photo, tap on the recipe button and select + to save your current edits:

Once you’ve created your Instagram filter, you can find it anytime on the recipe dock:

That’s it! Now you can use your personalized Instagram filters on your feed to create an Instagram aesthetic that’s uniquely you.

How to Create Your Own Instagram Filters in the Lightroom Mobile App

Creating your own Instagram filters, or presets, in Adobe Lightroom Mobile is fairly similar.

First, begin by making edits to your photo. Lightroom has a ton of different adjustments making the options truly endless! Don’t be afraid to play with different settings to see how it affects your photo.

Once you’ve created your edit, select the 3 dots in the top right corner of your app. From the menu, select Create Preset:

Next, you’ll be taken to a screen where you can name your new preset. Make sure all your edits are selected (a blue checked box will appear next to each adjustment), then click the check mark in the top right corner of your screen to save.

Now when you edit your photos in Lightroom mobile, your newly saved Instagram filter will be saved in your Presets menu!

Instagram’s in-app filters are a thing of the past. Today, the biggest brands and influencers are looking outside the app to give their photos and feed a more cohesive, refined, and professional look — and you should too!

While many Instagram filters in photography apps are free, some may have a small price tag. But, if you’re looking to create a cohesive Instagram aesthetic and feed,  spending time editing your photos in advance and maybe paying a small fee for the perfect filter is a worthwhile investment!

Plus, by editing your photos ahead of time (outside of the Instagram app) you can make sure everything looks great and fits together before hitting ‘post’!

And if you really want to perfect your feed, using a visual Instagram planner like Later can help you plan out the look of your Instagram feed after you’ve edited your photos. Just drag and drop your photos onto the visual planner, rearrange them to see how they’ll look in your Instagram feed, and then save to schedule them!

Ready to get started? Start scheduling Instagram posts for free withLater, the #1 Instagram marketing platform!


Filter ideas instagram

instagram story filters ♡

Last updated 29 weeks ago
ig story filters you need in your life | @rjkaur.xo
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ig story filters you need in your life | @rjkaur.xo
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Y2K Instagram Filter + Paper like [Spark AR Tutorial]

Most Popular Instagram Effects & Filters (2021)

The difference between a dull visual content and an appealing one usually involves lighting and color.

That’s why Instagram Stories filters are an amazingly easy way to enhance your content within seconds.

Since Instagram created the AR filters in 2019, Instagram Stories have increasingly gained relevance among Instagram communities, brands, and influencers.

Long gone are those times where you had to take a picture, edit it in a separate app, and then share it for 24 hours on your Instagram Story. You can just do it all at once with Instagram Stories filters!

However, there are thousands of filters available in 2021 and this is not always an advantage. Choosing the right one can be hard!

Top Instagram Effects and Filters for your Instagram stories

We’ve created this list of the most popular Instagram Stories filters to help you out and explain to you how to get popular Instagram filters.


Stereoscopy instagram filter

This filter is perfect for boomerang lovers that want to speed up their mainstream boomerangs and take them to the next level.

Get Stereoscopy

2. The little mermaid

mermaid instagram ar filter

If you have always dreamed about being a cute princess with an amazing voice such as The Little Mermaid this filter is the one for you. Just try it out to see yourself as the famous red hair and to even hear her pronouncing your words!

Use Little Mermaid

3. Not so basic

not so basic filter

This Instagram filter gives you a great glow up with this artistic makeup around your eyes.

Besides, it also softens your skin and applies a cute lipstick!

Get Not So Basic

4. Snow White

White snow instagram effect

Keeping up with the ‘I want to be a princess’ trend! This Snow White Instagram filter provides you with this princess’s eyes, headband, and charming smile.

Use Snow White

5. BW Vibe

vibe instagram effect

This Instagram filter gives you a black and white look with a mysterious blurred vibe. Add some mystical music and you’ll rule Instagram stories!

Use BW Vibe

6. Big City Life

City instagram filter

Soft skin, white shiny teeth, and great lightning: this Instagram filter is basically everything we've been dreaming about!

Try Big City Life

7. Bubblegum

bubblegum filter for instagram

This Instagram filter provides you with a moving background of sparkling shapes and colors.

It doesn’t change anything on your face, which can be a true advantage since you don’t always need to look like a perfect baby doll.

Use Bubblegum

8. Red Berries

top best instagram effects

This is the Instagram filter we all need when it comes to making indoor stories since it highlights the whites in your room and gives a sparkling vibe to make it look more appealing.

It also softens your skin and makes your nose look a little bit thinner.

Try Red Berries

9. Cute Baby

popular baby instagram effect

If you want to look pretty and cool you should try out this Instagram filter that softens your skin, makes your nose look thinner, brightens your eyes, applies eyeliner, and places a cute little sky blue butterfly on top of your nose!

Use Cute Baby

10. Lil Anime Doll

doll instagram filters

As the name suggests, this is definitely not one of those filters that you almost can’t tell if someone is using them or not. However, it makes you look both funny and pretty!

Use Lil Anime Doll

11. Dreamy Summer

influencer instagram filters

Tanned skin, bright light eyes, and a bunch of sparkling butterflies around your head is just what you need to look stunning. This filter does it for you!

Try Dreamy Summer

12. Print

instagram filters to use

This is honestly one of the most useful Instagram filters we’ve seen.

It lets you ‘print’ or ‘scan’ anything you want and then uses it as a filter to create your story.

For instance, you could scan some line of your favorite book and then record your story with that phrase applied!

Try Print

13. Daisies

makeup instagram filter

If you wish to set your Instagram story up you should try Daisies, an Instagram filter that provides a great makeup and many cute flowers around your head (or just a single one if you tap the screen).

Get Daisies

14. Lens

Best lens instagram filters

Lens is also one of our favorite Instagram filters.

It keeps your footage small right in the middle of your screen and makes a large, upturned replica in black and white background.

Use Lens

15. Smile

fun filters for instagram

If you are feeling full of joy you should try out this Instagram filter that adds a ‘positive vibes’ sign on top of your head and cool smiley faces melting on your cheeks.

Even though it might sound childish, once you’ve tried you’ll see that it makes you look pretty cool.

Use Smile

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