Bimbam parsha

Bimbam parsha DEFAULT

BimBam, a Bay Area Jewish media nonprofit known for animated video content that has amused and educated for more than a decade, is shutting down after 11 years. Founder and creative director Sarah Lefton said the award-winning organization, which relies on donors, was closing because there was no longer sufficient funding.

“There just isn’t a sustainable model for doing what we do, at this time,” she said.

BimBam videos, which are available for free online, offer Jewish learning for children as well as adults, from how to talk to kids about God to cheerful animated explanations of the week’s Torah portion. The four-part series on King David released this week will be BimBam’s last.

But not because they weren’t popular. According to BimBam, its 400-plus live action and animated videos have had 11 million views on YouTube. And with the 2016 introduction of a new set of cartoons for younger kids titled “Shaboom!” their reach grew further. Lefton said she gets constant emails talking about the impact BimBam has had on kids and adults alike.

“When we visit, for instance, a synagogue, the teachers treat us like rock stars,” Lefton said.

But funding just wasn’t sustainable, according to executive director Jordan Gill, who said that in general the Jewish funding community hasn’t yet really committed to digital media like BimBam. “It’s really a matter of when,” he said. “It just hasn’t happened yet.”

BimBam was founded in 2008 by Lefton, who initially called it G-dcast (a play on podcast). By 2009 she had been named in the Forward’s list of new leaders, the “Forward 50,” for her clever Torah video series. “Sarah — she won’t say it, but I’ll say it — is a genius, and ahead of her time in this field,” Gill said.

sarah shows a video to someone on an iPad

Renamed BimBam, the company grew to cover countless aspects of Judaism and Jewish learning. It was cited several times in the Slingshot Guide of game-changing Jewish organizations, including the most recent edition. The company held multiple trainings to help rabbis and educators make their own videos. And according to the company, viewers have watched 22 million minutes on YouTube. “That’s 42 years of Jewish education that otherwise wouldn’t have happened,” Lefton said.

One of its more attention-grabbing endeavors was eScapegoat, a web app that allowed people to confess their sins anonymously to an animated goat in the days before Yom Kippur.

The Brandeis School of San Francisco has been using BimBam for years. “Our teachers use those pieces all the time in their classes,” said Debby Arzt-Mor, director of Jewish learning.

Whether it’s an engaging way to talk about the weekly portion at assembly or a guest appearance by the animators who show how the videos are made, BimBam has been an effective educational tool that kids like, she said. “It’s basically showing Jewish learning is cool.”

But even if BimBam isn’t making any more content, the videos aren’t going away. They’ll have a new home at the Union of Reform Judaism website, Mark Pelavin, chief program officer, said BimBam’s video content would be integrated into URJ’s teaching tools. “We’re honored and we take this responsibility seriously,” he said. “It’s content that we love.”

Lefton and Gill are proud of the work they and their team have done over the past decade. “Media is really important,” Lefton said. “And this is not second-class Jewish education.”

And in a time when children watch more and more online content and turn to screens to learn and explore, she said there’s an opportunity to seize. “We owe it to them to make some of that time meaningful, and Jewish.”

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Maya Mirsky
Maya Mirsky

Maya Mirsky is a J. Staff Writer based in Oakland.

Tags: BimBam, G-dcast, Sarah Lefton

Screenshot from BimBam's new adult-oriented video about MasadaScreenshot from “Antisemitism in Our Midst.”Gill and Berman stand before a classroom of kids

This is the Six Hour BimBam track. To jump directly to one of our other Shavuot Budget options, click the corresponding button below.


Image Credit: BimBam

Six Hour Track: The Whole Torah (and more) with BimBam

65 Minutes: Watch a 3-5 minute BimBam video for every Torah portion in Genesis (16 videos in total: links to each video can be found below, just click play and then the square icon in the bottom-right corner for full-screen mode)!

5 Minutes: To which character in the book of Genesis do you relate most? Why?

60 Minutes: Watch a 3-5 minute BimBam video for every Torah portion in Exodus (14 videos in total: links to each video can be found below, just click play and then the square icon in the bottom-right corner for full-screen mode)!

5 Minutes: Was engaging with the Exodus narrative in this visual manner different from the ways in which you have engaged with the story in the past (perhaps at a Passover seder)?

45 Minutes: Watch a 3-5 minute BimBam video for every Torah portion in Leviticus (11 videos in total: links to each video can be found below, just click play and then the square icon in the bottom-right corner for full-screen mode)!


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20 Minutes: You've made it over halfway through the Torah! Reward yourself by downloading Leviticus! -- an addicting game you can play by downloading the Leviticus app on your phone. 

5 Minutes: The book of Leviticus has a negative reputation. It is often cited as the most difficult book of the Torah for contemporary readers to connect to. Did you find this subject matter a challenge? Did this style of presentation help you connect in a better way than before?


40 Minutes: Watch a 3-5 minute BimBam video for every Torah portion in Numbers (10 videos in total: links to each video can be found below, just click play and then the square icon in the bottom-right corner for full-screen mode)!

5 Minutes: What role does the theme of authority play in the book of Numbers? To what extent does the book imply that obeying authority is good, and to what extent does it imply the opposite?

50 Minutes: Watch a 3-5 minute BimBam video for every Torah portion in Deuteronomy (11 videos in total: links to each video can be found below, just click play and then the square icon in the bottom-right corner for full-screen mode)!

5 Minutes: You have now engaged with the entire Torah in one night! Which video affected you the most?

50 Minutes: Watch these 12 videos featuring some of the Talmud's "Greatest Hits," performed and drawn by a variety of talented storytellers and artists. 

5 Minutes: To what extent did the Talmud stories in these videos build off of the narratives of the Torah? In what ways were they entirely new? 


We hope you enjoyed this BimBam track! To jump directly to one of our other Shavuot Budgets, click the corresponding button below (either one, three, six, or twelve hours). 

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Beloved Jewish Educational Video Studio BimBam To Close & Finds New Home For Award-Winning Content Online At

URJ: Lauren Theodore, 212-650-4154
BimBam: Dan Cohen, 510-465-8294

APRIL 2, 2019 -, the Union for Reform Judaism’s flagship educational website reaching more than three million visitors annually, will steward all digital storytelling content produced by award-winning digital studio BimBam beginning April 2.

Founded by Sarah Lefton in 2008, BimBam (founded as G-dcast) was inspired by her journey to become a self-educated Jew. Out of her frustration with her own low Jewish literacy, she started sharing her journey in animated videos that she posted online. Through the use of animation and live-action storytelling, BimBam and its groundbreaking content won numerous awards. The team traveled the country to inspire the next generation of Jewish content creators.

BimBam’s archives of more than 450 animated videos and other digital content will continue to be hosted on their channel. Many of the videos already appear on and’s social media channels including Facebook, Twitter, YouTube, and Instagram. Going forward the website and social media will continue to promote these assets to new audiences.

Sarah Lefton, BimBam’s Founder said, “We are extremely proud of the work we have produced and the mark it has left on so many people who use them to learn about and feel more connected to, and comfortable with, Judaism. Digital video is how the next generation learns, and we are so pleased that the URJ joins us in seeing the necessity for the Jewish community to have a smart long term digital strategy.”

With topics including Kids & Family, Judaism 101, and Torah & Texts, BimBam’s videos have received more than 22 million views. The material was created by leading talent from Disney, Pixar, Apple, and top Hollywood production companies in partnership with leading Jewish educators, rabbis, cantors, and musicians and even TV celebrities. In addition, Reform Jewish Community leaders like Rabbi Jonah Pesner and others have also contributed their expertise and talent.

“The BimBam library is rich, entertaining, and welcoming to everyone who wants to learn more about Judaism, and we’re honored that will continue to keep the content available to the most people,” said Rabbi Rick Jacobs, URJ President. “Many Reform educators, clergy, and creative artists contributed to these superb videos which are powerful tools and conversation-starters for all audiences including individuals of all ages and backgrounds, families with young children, and the Reform movement’s network of educators and youth professionals to share with their students.”

Among the many digital assets that will be hosted and available at include:

  • The original cartoon series Shaboom! made for 4–7 year-olds and their parents. Taught everyday Jewish values like welcoming guests, expressing gratitude, and visiting the sick, to tens of thousands of children.
  • “Judaism 101” content for young adults – to help open the world of Jewish learning in an easy-to-consume and understand way.
  • Content specific to Jewish life-cycle events, the weekly Torah Portion, and Jewish holidays.

Sarah Lefton, in speaking to the legacy of BimBam and its new home with added, “We worked with over 5,000 Jewish educators in every setting to make our content available and to co-create new content. We were always committed to radical generosity in sharing our content widely through partners to maximize our reach. Now, with URJ stewarding this content, we are confident it will remain vibrant and part of the fabric of Jewish exploration in the years to come.” was the first website to approach Jewish life, practice, learning, culture, and social justice from an exclusively modern Jewish perspective. It is constantly introducing engaging new content including videos and podcasts that bring Jewish stories and lessons to life.

Like all of’s extensive content, BimBam’s broad range of innovative videos imparts the wisdom of Jewish tradition and Jewish values, exploring Jewish holidays, life-cycle events, text study and more to help encourage its audience to make the world more whole, just, and compassionate.

To learn more, read the press release from BimBam.


About the Union for Reform Judaism
The Union for Reform Judaism (URJ) builds community at every level—from the way we collaborate with congregations, organizations, and individuals to how we make connections across North America to advance contemporary and inclusive Jewish life. Providing vision and voice to transform the way people connect to Judaism, we help congregations stay relevant and innovative, motivate more young Jews to embrace Jewish living, agitate for a more progressive society, and foster meaningful connections to Israel.

Founded in 1873, URJ has grown into the largest and most powerful force in North American Jewish life, with nearly 900 member congregations and work that inspires, connects, and educates millions of people. Our legacy, reach, leadership, and vision mean that we can unite thousands of years of tradition with a modern, evolving Judaism to strengthen Jewish communities today and for future generations.

Visit us at to learn about our social justice initiatives, camps and programs for young Jews, services for congregations and communities, and how you can work with us to create a more just, whole, and compassionate world. Enjoy related content at and connect with URJ on Twitter and Facebook.

About BimBam
Watch something Jewish. BimBam uses digital storytelling to spark connections to Judaism for learners of all ages.

King David: Part 4 - David Becomes King

Pardes Alumni Projects

Pardes Alumni Projects showcases innovative Jewish learning created by Pardes alumni and friends. If you have a suggestion to be included, email us at [email protected]

About: Sefaria is revolutionizing Jewish education and enhancing Jewish literacy and engagement by building a free, open source, universally accessible living library of Jewish texts and their interconnections, in Hebrew and in translation. With Sefaria, all of Torah –– from Tanakh to Talmud to Zohar to modern texts and all the volumes of commentary in between –– will never be more than a click away. As a living Torah, Sefaria will not only serve as an archive but as an ever-evolving interactive platform upon which the next three thousand years of great Jewish conversations can take place.


AlHaTorahWhat: AlHaTorah
Neima Novetsky (Pardes Faculty), Co-Founder
About: is a one-stop Tanakh study resource, providing the tools, techniques, and technology to make Torah come alive in the home, classroom, and synagogue.  The site utilizes classic through modern commentaries to look at Torah from a wide variety of lenses including literary and structural devices, plot and character analysis, art and literature, and the ancient near east. Whether you want to delve deeply into the parashah, get ideas for “table topics” to discuss on Shabbat with your family, or learn independently with study guides and primary sources, this is the place to go! Come and explore at

Ask Big Questions
Who: Rabbi Josh Feigelson, PhD (Year ’03-’04), Founder and Director
About: Ask Big Questions helps colleges, universities, and other organizations engage young adults in re ective conversations about purpose, identity, and responsibility. These conversations build trust, strengthen community, and deepen understanding across lines of difference.


Bible rapsWhat:Bible Raps
Who: Matt Bar (Year ’07-’08), Executive Director
About: Bible Raps is a non-profit born from Matt’s desire to engage his Hebrew School classes on a deeper and more contemporary level. Since its inception, Bible Raps has reached tens of thousands of young Jews with Torah-rich performances in schools, Hillels, conferences and camps across the US and abroad. Their teaching materials are being used in countless classrooms and teachers are currently being trained to be certified “Bible Raps educators.”



Who: David Levin-Kruss (Faculty)
About: Guiding leaders to create healthy, dynamic and transformational faith communities.


Who: Sarah Lefton (Summer ’09), Executive Director and Producer
About: BimBam, formerly G-dcast, creates and distributes fun, accessible and smart digital media about Judaism for kids, adults and families who want to spend quality time online.


Noam Zion logo

Who: Noam Zion (Former Pardes Faculty)
About: Noam Zion, Hartman Institute, author of A Different Night Haggadah, A Night to Remember Haggadah, A Different Light: Hanukkah Seder and trilogy on Comparative Jewish Giving, is happy to collaborate with Pardes, where he and his son once taught, At this link you will find thirty years of Bible, rabbinic curriculum study guides for rabbis and educators as well as essays and access to holiday resources and discounted holiday books. Study guides include art, midrash, poetry and classical commentary.


kevah cut

What:The Kevah Groups Program
Who: Sara Bamberger (Year ’98-’99), Founder and Executive Director
About: Looking for a fantastic way to connect with old and new friends, deepen your Jewish knowledge, and make time once or twice a month for your own spiritual and intellectual growth? Kevah offers one semester of free membership for Pardes alumni in Boston, Denver or the San Francisco Bay Area who want to host their own monthly Jewish learning community. You pull together 8-16 of your friends for a super-interesting monthly night of Jewish learning, Kevah sends an awesome educator and provides all the back-office support. Your group can be for singles, couples, families, or even a grownups group and a separate kids group. Teachers span the religious spectrum, and include Jewish studies professors, graduate students in Jewish studies, day school teachers, pulpit rabbis, and other learned types. A Kevah Group is great for everyone–beginning learners up through Pardes graduates. Recommit to making regular learning a part of your life!


Mikraot GedolotWhat:Mikraot Gedolot AlHaTorah
Who: Neima Novetsky (Pardes Faculty), Co-Founder
About: Visit the first online customizable Mikraot Gedolot!  This edition contains a wide array of classical commentators, including newly published material from manuscripts of Rashbam and R. Yosef Kara, and several other commentaries such as R. Avraham b. HaRambam, Shadal, and R. David Zvi Hoffmann now digitized and incorporated into a Mikraot Gedolot for the first time.  Users have the option to turn on/off English translations, choose which commentators they want to appear on the screen, or to delve deeper into the text and context using the notes setting. You’ll love the variety of commentators, ease of navigation and clarity of the text!  Come learn at


One Wish Project
Who: Joseph Shamash (Year ’11-’12, PCJE ’12-’13) , Co-Creator & Executive Director
About: One Wish Project produces provocative films, interactive educational content, and hands-on social action events focused on conflict resolution and humanizing marginalized individuals around the world.



shaboom 300__OPWhat:Shaboom!
Who: Shaboom! is an initiative of the Bimbam team.
About: Shaboom! is a free, web-based Jewish kids show for 4-7 year olds + their parents learning about:
Welcoming Guests • Visiting the Sick • Gratitude • Justice • Respect • Taking Care of the Earth • Courage • Returning Lost Objects • Saying I’m Sorry • Peace in the Home.


Parsha bimbam

While in her 20s, after completing graduate school at NYU and while working on Web 1.0 projects at a Manhattan ad agency, Sarah Lefton felt slightly uncomfortable around friends who were more observant and fluent in Jewish text, ritual, and meaning. “I fell in with some Upper West Side types and I felt like an idiot,” she said. “I started going to Shabbat dinners and didn’t even know what the parsha was. Even though I was well educated, I felt ripped off. What on earth were we doing in religious school all that time?”

Now fast forward to 2016 in San Francisco, where Lefton is tweaking a new media project called Shaboom!, a vibrant and engaging animated series exploring and teaching middot – Jewish values and virtues such as visiting the sick, gratitude, and justice.

The new series – aimed at children under seven years old and their parents – is the latest boom emanating from BimBam (formerly G-dcast), a Jewish-focused creative media factory founded by Lefton ten years ago that propels Jewish education into spheres previously unknown.

Since 2006, BimBam has been redirecting the field with engaging and inviting digital products – video shorts, apps, games, and the like – that are making Jewish education widely accessible and are being embraced by educators, students, and adults across the spectrum of observance, knowledge, and affiliation.

Since those early days in Manhattan, Lefton has morphed from a self-described Jewish neophyte into a creative leader in the field of Jewish education, leveraging her digital background and pushing the community to recognize how 21st century learners consume information.

In 2012, Lefton was one of five young Jewish educators awarded The Covenant Foundation’s Pomegranate Prize for her promise for significant impact and leadership in the field.

The trajectories for Lefton and for tech-enhanced Jewish education have been nearly parallel and intersect in unanticipated ways.

She began doing first-generation Web work at a time when the Jewish communal world was just discovering the potential of the Internet. Her growing impact mirrors the wave of digital advancement seeping into everyday life, her own overwhelming thirst for Jewish knowledge, and a commitment to making Judaism easier for others to access.

“This is an accidental career that just happened and caught fire,” Lefton said. “I can’t believe I get to do this as a job. It’s very me to get obsessed with something and not want to shut up about it – to break it down and explain it to others.

“I don’t talk like a typical Jewish educator and my work is not at all typical either. It is edgier and more relaxed-feeling. This keeps me more authentic to myself and to where I came from, and allows me to create Jewish pieces that resonate with a more secular crowd.”

Lefton’s mark on Jewish education continues to grow and be noticed. BimBam videos have garnered almost 3 million views, and prominent news outlets, such as The New York Times, NPR, and CNN, along with Jewish media, are featuring the nonprofit’s marriage of digital and Jewish literacies.

“Sarah has the unique vision and ability to illuminate the depth, richness, and aliveness of Torah and Jewish traditions, and to package them in a way that is amazingly accessible,” said Lisa Colton, Chief Leaning Officer at See3 Communications and Board member at BimBam. “She is a true pioneer who recognizes how to make an important difference for the community independent of – and also with great respect for – established institutions.”

Lefton is steering BimBam from being just a creator and distributor of educational media to being a traveling laboratory so that day schools, synagogues, and other communal organizations can replicate her approach. This year, BimBam received a Covenant Foundation Signature Grant to train a national cadre of educators and b’nei mitzvah students to use animation as a tool for Jewish text study.

“The best Jewish education happens when we make something, like a film or a song or a sculpture,” she said. “By constructing from text, we learn in a way that we never forget and then we own the knowledge and insights. I want people to make their own Torah the way I did.”

As a member of the second cohort of Pomegranate Prize recipients, Lefton has become a sought-after expert on the place and potential of creative media in Jewish education. She has conferred with and presented to Foundation grantee organizations and others in the field, not only to share knowledge, but also to deepen her own and to inform her own development.

Her Prize-sponsored forays can be stamped as both traditional and free-thinking. While Lefton took public and inspirational speaking seminars at the famed Esalen Institute in Big Sur, California, in order to enhance her teaching abilities, she also enrolled in a studio art and ceramics class in San Francisco in order to deepen her sense of aesthetics and creative interpretation.

Similarly, while she dives into Jewish text study through The Pardes Institute of Jewish Studies to continue her lifelong immersion, Lefton also attended the Kidscreen Summit in Miami, an international conference exploring trends and practices in the children’s entertainment industry.

Even with the Pomegranate Prize in hand, as well as multiple Covenant Foundation grants supporting her work, she still bristles ever so slightly at being called a “Jewish educator.” As Lefton stated, that comes from a still-lingering feeling that she is a learner who is merely translating her own discoveries onto an easy-to-reach platform for others.

“I’ve got a known fear of sounding ignorant,” she said. “Even if I was to go get a Ph.D. or a rabbinical degree, I would still feel as if I didn’t grow up with this and so I’m not as smart as so-and-so.

“But I’m slowly becoming more comfortable with the role and I embrace the fact that lifelong learning and immersion is central to the Jewish tradition, as is passing on our acquired wisdom to others. That’s what I am doing and so I increasingly am embracing the educator role.”

How did Kabbalah Begin? Brief History of Jewish Mysticism

Philanthropy Journal

July 3, 2017 | Jack Ahern

By Jack Ahern

At a recent Jewish family education class, Sarah Lefton, Founder and Creative Director of BimBam, had a chance to chat with a mom and her ten-year-old daughter. The mother was Jewish (although nonobservant and not well versed in Jewish literature or ritual) and her husband was not Jewish. The couple was doing their best to raise their daughter with an open mind toward religion. The family made efforts to expand her knowledge of Judaism but had difficulty finding ways to maintain interest.

A friend recommended she check out BimBam. The daughter saw the cartoons on the website and decided to watch one. Two hours later, she walked out of her room announcing that she had watched the entire BimBam Torah series. She was excited and conversant about Jewish stories now. The mother was thrilled that something was able to get through to her daughter for the first time. BimBam found success where other Jewish education programs had not.

BimBam (Formerly G-dcast, a nonprofit new media, education aims to increase Jewish literacy. The organization, founded by Lefton in 2008 out of a place of need. In an attempt to learn more about the Torah on her own as an adult, it became clear to Lefton that there was a lack of resources on Judaism available digitally for all ages. Sarah teamed up with a rabbi friend and an animator to produce a quick pilot based on the Torah portion of the week. The finished product was brought to a few leaders in Israel and the US to provide some feedback – one thing led to another and philanthropists took note. Everything snowballed from there.

The organization increases Jewish literacy by utilizing new media, such as streaming video, to make free content that is engaging and digestible. The organization has found that meeting audiences where they are in fun and innovative ways helps to decrease barriers to Jewish engagement.  BimBam does not hope to replace traditional learning environments but rather seeks to grab back empty screen time for meaningful Jewish enrichment. The organization highlights Jewish learning at all age levels and creates content specifically designed for each. 

Shaboom!, BimBam’s early childhood education programming is their flagship series about everyday Jewish values.  The series of videos star two magical “sparks” dedicated to fixing the world. Along with Shaboom! are dozens of parenting resources, DIY videos, singalongs and holiday how to’s. Judaism 101, BimBam’s adult-oriented content. The series uses short videos to provide a base understanding of Jewish rituals, traditions, and customs.  BimBam also has an extensive library of animated Jewish text – including the weekly Torah portion, Psalms, Prophetic texts and Talmud. Rabbis, Jewish educators and educators on BimBam’s staff collaborate to write scripts for the videos.

By meeting their audience where they are, BimBam is in a constant state of reevaluation. They hope provide to the best materials possible for their audiences needs while creating substantial content. “We have a long list of videos that we want to make,” Lefton says, “We do a lot of research to figure out what kind of content the community is searching for – the videos we produce are where those lists overlap.”. The organization works hard to make their material relevant and accessible to as many different people as possible, including non-Jews. 

Although BimBam is utilizing new media, they must gauge success in the same way as traditional education focused nonprofits. Primarily the organization views success through engagement and learning. This includes asking questions like:  How long are people watching their videos?  How many of our videos are they watching?  How are they responding to our videos? BimBam continually asks these questions of their audience through surveys and testimonials to understand their needs and provide resources that are consistently relevant.

The organization advocates involving the audience in every step process, as the audience are those who often can best guide the organization. Lefton says, “There is a huge hunger out there for serious learning and lots of it. We have learned to ask our audience what they want and to show them rough drafts wherever possible. They always steer us right.” 

This includes continuing to iterate on its already successful projects. In the near future, BimBam is bringing their Rabbi Writer’s Workshop to Chicago, this event previously exclusive San Francisco is a way to bring together Rabbis from different corners of the community and have them workshop scripts together.  In addition to generating new content that serves the community as a whole, this is an opportunity to engage with Jewish leaders in new communities will help to build new audiences across the country.  

BimBam is already a global program but is also working on localizing their content into Hebrew with Israeli partners. The organization also continues to grow its content library and experimenting with new formats including live action with and vlog-style content, apps and text message-centric programing. By consistently evolving with trends in new media, BimBam will be able to continue its mission and find new and exciting ways to educate new and returning audiences on thousands of year old practices surrounding Judaism.

Sarah Lefton is the Founder and Creative Director of BimBam (formerly G-dcast),  a new media studio the press calls “Schoolhouse Rock for Jews” Before creating the organization as a response to her own mediocre Jewish education she produced digital media for The New York Times, Grey Advertising and many startups in the entertainment and toy industries. She is a graduate of NYU’s Interactive Telecommunications Program, and a recipient of the Pomegranate Prize for Jewish educators, the Joshua Venture Group fellowship, and a “Forward 50” most influential Jews listing. Sarah lives in Oakland where she affiliates with every school and shul possible.

Jack Ahern is a Masters of Public Administration student focusing on nonprofit management at NC State University.


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