Noggin logo 1999

Noggin logo 1999 DEFAULT

Noggin IDs

Noggin Chia ()

Logo: On a farm background with a cow, a farmhouse, flowers, farmland and grass, we see a red head with the Noggin sign as he wakes up and opens his eye, which is inside the "O". A watering can waters his head, and grass and flowers grow on his head. Then we hear "Noggin!" and the face smiles as the cow on the background falls down, revealing that it's a cardboard cutout.

FX: The grass growing, the cow falling down, which was produced at WildBrain in San Francisco, CA.

Music/Sounds: First a rooster crows, then a 7 note violin tune, then we hear a deep voice say "Noggin" followed by a 3 note guitar chord, then some tinkles, and then the 7-note tune again, and then we hear a 3 note violin tune and then we hear Noggin! again and then a cow moos.

Availability: Extinct on TV.

Editor's Note: None.

Noggin Gold ()

Logo: TBA

Variant: There's a short version that was used as the outro.

FX/SFX: Clay animation

Music/Sounds: A portion of "Night Fever" by Bee Gees.

Music/Sounds/Variant: There is a variant that has a different disco theme with a male announcer (sounding similar to radio comedian Marshall Efron) saying "Get down, get funky, with your bad self. The music's old, but hey, its gold." along with a female chorus saying "Noggin Gold!" with the man laughing. For the outro variant, the announcer says "Keep on goofing with Noggin" along with the same female chorus.

Availability: Extinct.

Editor's Note: None.

Germs ()

Logo: On a blue background, we see a bunch of bacteria and germs. Some of them are eating an amoeba, and some of them are moving around. After a few seconds, we zoom out to see the Noggin logo on an orange/yellow background with green skin, chicken pox on its face, a thermometer in its mouth, and an ice bag with the bacteria inside on his head. The Noggin logo's nose then drips snot, and it sniffs it back in.

FX/SFX: Clay animation for the germs, and 2D animation for the Noggin logo.

Music/Sounds: TBA.

Availability: Extinct.

Editor's Note: The germs moving and talking may get to some, especially for people with mysophobia, the fear of contamination and germs.

Made for Noggin, By Nick Jr. ()

Logo: On a purple/white gradient background, we see the Noggin logo with nothing at the top. Suddenly, blue and orange blobs of clay fly to the logo, making the Noggin logo surprised. Several hands come out and shape the clay blobs into two ducks, with "NICK" on the orange clay and "JR." on the blue clay. The logo smiles.

FX/SFX: Everything.

Music/Sounds: A bouncy tambourine tune with glob/swapping sounds and an announcer saying "This show is made for Noggin, by Nick Jr".

Music/Sounds Variant: From , it was a xylophone tune with a young girl announcer saying "This show is made just for you, by the big Noggin and Nick Jr.". There is also a quacking noise when the ducks appear.

Availability: Extinct. Seen at the beginning of all Noggin shows that aired on Nick Jr as well. When the Nick Jr. block disappeared in , this bumper was retired.

Editor's Note: None.

Made by the big Noggins at CTW ()

Logo: TBA


  • There is a later version with the Sesame Workshop "House of Boredom" instead of the CTW "The Bouncing Letters" logo.
  • There is a variant of the Sesame Workshop Variant where the background is green.

FX/SFX: 2D animation for the Noggin logo, and the footage of the CTW/Sesame Workshop logo.

Music/Sounds: A hip-hop beat along with a girl saying "This show was made by the big Noggins at CTW, you know, the Children's Television Workshop!". The green background version of the Sesame Workshop variant has a short version of the Noggin Chia music with a boy saying "This show was made by the big Noggins at Sesame Workshop". Another version of the Sesame Workshop variant has a different girl saying the same line.

Availability: Extinct. Only appeared on Sesame Street Unpaved, a syndication package of episodes from the first 20 seasons of Sesame Street. For more information, click these links.

Editor's Note: None.

Lever ()

Logo: We see a lever in a room. A girl comes by and takes turns staring at it and the camera, before she says "hmm", takes her head off and places it down. Her body then jumps on her head and pulls the lever, and a Noggin picture frame appears as the head says "Use your Noggin!".

FX/SFX: A mix of 2D and cut-out animation, produced at Fablevision in Boston, MA.

Music/Sounds: The girl saying "hmm", followed by a pop when the girl's head falls off, and then an 8-note guitar tune and the girl saying "Use your Noggin!". A robot (the same one from the first Noggin Originals logo) then says "noggin".

Availability: Extinct on TV.

Editor's Note: The girl taking her head off could creep out some people.

Running (?)

Logo: TBA

FX/SFX: Collage animation.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

Rollercoaster ()

Logo: On a starry purple background, we briefly look at the sky before the camera moves into a very psychedelic-looking amusement park-like area with flying atom shapes with lights coming out of them and a strange orb with lights coming out of it before going onto a roller coaster, where the camera moves across the tracks at lightning fast speed. The camera swerves all around the track until it reaches the orb, where it flies over it and then dive bombs into a A Space Odyssey-like tunnel, flying out of the "O" in the Noggin logo before the eye fades in. As we zoom out, we see that the area was a cap and the logo's face in orange is spinning. As we go into a comfortable position, the cap closes up, with lights still coming out, and the face stops spinning, then smiles.

FX/SFX: The camera moving with the coaster, and the head spinning. Good 3D animation.

Music/Sounds: An amusement park-like tune, with screams and chimes. Once we are off the track, everything stops. Then once we enter the hole, a loud whoosh is heard, then, the end of the tune plays, with some laughter once we see the Noggin logo.

Availability: Extinct.

Editor's Note: None.

Soup ()

Logo: On a pink background, we see a boy in a boat. When we zoom out, we see the edges of a bowl, revealing that the boy's rowing his boat in some alphabet soup, and we zoom out some more to reveal that the bowl is on top of the Noggin logo. The boy says "Letters! And numbers! Soup!" Then a star in the sky and the Noggin logo licks its lips.

FX/SFX: 2D animation.

Music/Sounds: A boat rowing, the boy saying "Letters! And numbers! Soup!" and its echo when we zoom out, and a licking sound when the logo licks its lips.

Availability: Extinct, was seen on some Noggin airings of Gullah Gullah Island prior to , plastering the Nickelodeon Studios logo. When it came back to the network in , this logo was deleted, and the NS logo was used.

Editor's Note: None.

NOTE: On April 1st , the whole Noggin channel was repurposed to aim at preschoolers instead of preteens. This changed its programming to have more preschool-aimed shows (Oobi, Play with Me Sesame, etc.), and rebranded its look. All ID's from February 2, to March 31, (with expectation of the "Made for Noggin, by Nick Jr." ID, which lasted till ) became extinct, and were replaced with new bumpers to fit the preschool demographic.

Shape House ()

Logo: TBA

FX/SFX: 2D animation.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

Giving a Flower ()

Logo: TBA

FX/SFX: 2D animation with some collage elements.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

Boy and Duck ()

Logo: TBA

FX/SFX: Same as the "Shape House" ID.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

Patty Cake ()

Logo: TBA

FX/SFX: Same as the "Shape House" and "Boy and Duck" ID's

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.

Shape Holes ()

Logo: TBA

FX/SFX: 2D animation with collage-like elements.

Music/Sounds: TBA

Availability: Extinct.

Editor's Note: None.


Noggin (brand)

Entertainment brand

This article is about the TV brand. For other uses, see Noggin.

Noggin is an entertainment brand launched on February 2, ,[2] as a joint venture between Nickelodeon and Sesame Workshop.[3][4] The brand originated as a cable television channel and interactive website, both centered around the concepts of imagination, creativity, and education. Since its launch, the brand has expanded to include a mobile streaming app and several defunct programming blocks worldwide.

When launched as a TV network, Noggin was primarily aimed at pre-teens and teenagers.[5] Programming was divided into three distinct blocks: one for pre-teens and teens, an early morning block for younger children, and a nighttime block for "adult retro" programs.[6] The channel heavily drew from Sesame Workshop's back catalogue. In its first three years, it produced several original shows: the live-action educational show A Walk in Your Shoes, the short-form puppetry series Oobi, the game show Sponk!, and the variety series Phred on Your Head Show.

In April , the Noggin channel discarded its retro block and extended its preschool and teen blocks to last 12 hours each per day. The preschool block aired from 6 a.m. to 6 p.m. daily, and the teen block (now titled "The N") ran from 6 p.m. to 6 a.m.[7][8] The older-skewing shows that made up Noggin's original tween and teen lineup aired exclusively during The N. Imported series from the Nick Jr. block began to overtake Noggin's daytime lineup as it grew, and most of the Sesame Workshop branding that had defined the network's early years was dropped. Despite this, Nickelodeon and Sesame Workshop continued a co-production partnership for Noggin until ,[9] when the channel closed.

Noggin started out as an experimental brand, and its on-air commercials stressed imagination and thinking through themed short films that were often surreal and abstract.[6] Before the brand was overtaken by Nick Jr., Noggin's marketing team sought out "sick and twisted"[10] independent animators to make their on-air presence look unique.[10] After Noggin introduced its daytime block for preschoolers, it was rebranded with a more consistent brand identity, with the more experimental material being confined to The N. The Noggin brand was dormant from until , when Nickelodeon announced that Noggin would be "coming back" as a mobile streaming app, which launched on March 5,

Brand elements[edit]

Logo and branding[edit]

Noggin's logo spots used a wide range of styles, including live-action, stop motion, puppetry, and traditional animation.

Until , Noggin's brand was defined by its versatile character logo: the bottom half of a smiling face.[12] The upper half of the logo featured various icons that represented a certain topic or idea that the head was "thinking of" (e.g. a beaker to reflect science, flowers to reflect springtime).[6] In the network's early years, hundreds of different "toppers" were designed for the logo,[12] and they were used throughout Noggin's commercials and website. The face in the logo was allowed to wink, show its teeth, and make expressions based on the theme, making it interactive and showing it as a character of itself.[6] Noggin's artists were given a lot of creative freedom for their designs, with one rule being that the toppers should always complement the Noggin face, not outshine or overpower it.[6]

Noggin's logo was featured in a large amount of original shorts and animations that ran between shows on the channel.[6] Noggin's marketing team intentionally looked to hire "sick and twisted"[10] independent animators to create station ID commercials, hoping that they could each bring their own personal design elements to the logo. The goal was to make the logo, as well as the channel as a whole, "look unlike any other network."[10]

After Noggin extended its preschool daytime block in , a new set of "topper" designs were introduced, based on traditional children's art such as crayon drawings and paper crafts.[13] In , Nickelodeon retired the original Noggin face logo along with former hosts Moose and Zee.[14] The logo was replaced with a lowercase noggin wordmark written in purple, while Moose and Zee were replaced with "more recognizable" characters from Nickelodeon's preschool shows.[14]

Television channel[edit]

The first and most important part of the Noggin brand name was a cable and satellite television channel, which ran from February 2, , until September 28, During its first few years, Noggin's lineup mainly showed reruns from Sesame Workshop and Nickelodeon's libraries.[15][16] Noggin ran reruns of classic The Electric Company and Contact episodes, hoping to attract an audience of teenagers and Generation Xers who had watched the shows growing up.[17] The providers had over 5, hours of library material to broadcast.[18]

Noggin's first original show for year-olds was A Walk In Your Shoes, which was made because Noggin felt that this age group was "underserved when it comes to new, quality educational television."[19] A live game show aimed at pre-teens, Sponk!, premiered a year afterwards.[20] This was one of many Noggin shows that featured viewer-submitted content through Noggin's website, along with the animated Phred on Your Head and its spin-off URL with Phred. In , the channel divided itself into two blocks: a daytime block for preschoolers and a nighttime block, The N, for teens.[8]

Noggin consistently received ratings that were substantially higher than Nickelodeon's other sister channels. It was viewed by an average of , households daily in early [21] At the time of its closure, Noggin reached nearly 70 million households in the United States (as opposed to the million subscribers it reached upon being launched).[22]

The N[edit]

Main article: The N (TV programming block)

Noggin's teen-oriented block, The N, aired nightly at 6 p.m.

The N was a nighttime programming block on the Noggin channel, aimed at pre-teens and teenagers. It premiered on April 1, , and aired until December 31, Promotions advertised the block as "The N: The New Name for Nighttime on Noggin." It took several months for Noggin to choose the right name for the block; as reported by Kidscreen in , they needed a name to "help distance and distinguish the tween programming from the preschool fare,"[23] but the legal department also required the block to maintain a relation to Noggin's main name.[23]

The older-targeted shows that previously made up Noggin's tween-focused lineup — such as A Walk in Your Shoes and Sponk! — aired during The N from onward. Several new shows were also made for the block, including the news program Real Access, the game show Best Friend's Date, the animated comedy O'Grady, and the drama South of Nowhere. The N was also the U.S. broadcast home of Degrassi: The Next Generation, the latest iteration of the eponymous Canadian teen drama franchise. All of The N's original programming was greenlit, owned and produced by Noggin LLC, the same company which produced all of Noggin's original preschool series. The copyright bylines for Noggin's preschool and teen shows both read "Copyright Noggin LLC."

From December 31, , to September 28, , The N had its own short-lived hour channel, which mixed its own programming with series from Nickelodeon's TEENick block. Both brands were discontinued and merged to form TeenNick.[24][25][26]


One of Viacom and Sesame Workshop's goals was to develop Noggin into a "cable-computer hybrid."[27], the channel's website, was launched in as a portal for exclusive content. Unlike and other previous online ventures, the website was integrated into many television shows.[28] Viewers were encouraged to offer suggestions for programs, such as the tween-oriented game show Sponk!, through the site. Throughout , Bill Nye of Bill Nye the Science Guy answered questions asked by users between airings of his show.[29][30] User-generated content submitted to was the focal point of The URL with Phred Show (whose title is a reference to the URL).[31][32] In , Noggin launched "Chattervision", which allowed viewers to comment on the network's programming through the website and see their conversations appear live on TV.[33]

In , CRC Press published "Interactive Design for Media and the Web", which provided an in-depth description of and stated that it included "complex and confounding games that kids will enjoy."[34] was also listed in Dierdre Kelly's book " Best Websites for Kids," published in the same year.[35] In , the site was the recipient of a Webby Award in the "Broadband" category.[36] Later that year, it won first place in the "Brand Image and Positioning" category at the 21st Annual CTAM Mark Awards.[37] also saw the release of Shell Education's "Must See Websites for Parents & Kids" book, which featured[38]Time Magazine included the Noggin site on its "50 Best Websites of " list.[39] It won a second Webby in the Youth category in [40] In , John Braheny published "The Craft & Business of Songwriting", which included a brief entry about's musical content (calling it "an innovative and popular sitethat presents videos of children's artists").[41] Jean Armour Polly of Common Sense Media gave the site a positive review in , noting that "young kids will get a kick out of playing games, coloring printable pages, and singing along to music videos all featuring their favorite TV characters."[42] In , it received a Parents' Choice Award[43] and a nomination for a third Webby.[44]

Viacom put $ million[45] toward online gaming initiatives, such as a subscription-based educational site called MyNoggin, in July [46][47] The MyNoggin website was initially scheduled to launch in early September of that year,[48] but was not made available to the public until October.[49] The site's content was curriculum-based and intended for children in preschool through first grade.[50] The games on MyNoggin covered major school subjects and included Noggin characters.[51] In addition to activities, MyNoggin included printable workbooks that expanded upon math and science concepts.[52] Parents were able to monitor their children's growth and activity on the site through daily progress reports.[53] The website was free of advertisements and supported by subscriptions, which were available for online purchase and through prepaid game cards sold throughout [54][55]Charter, Insight and Cox Communications customers were given unlimited access to MyNoggin as part of their cable subscriptions.[56][57][58] The site also offered a week-long free trial.[59]

Mobile apps[edit]

A mobile streaming app featuring episodes of Noggin shows was announced in January [60][61] Most programs on the app were cancelled prior to its development.[62] The application was unveiled in February [63] and released on March 5 for iOS systems.[64] It is updated monthly and includes full seasons of productions from Nickelodeon, Sesame Workshop, and Nelvana.[65] In May , many shows that had previously been available on Amazon Instant Video were moved to the Noggin app as a result of low sales.[66] On November 18, , it was made available for Android, Apple and Kindle. On April 8, , Alcatel Mobile announced that the Noggin app would come pre-loaded on its Alcatel Xess tablet.[67]

The app received mixed reviews upon release. Brad Tuttle of Time predicted that paying $6 a month for a streaming app with much less content than Netflix would not be a popular idea with parents.[68] Scott Porch of Wired wrote positively of Viacom's efforts to decrease their dependence on cable subscriptions with the app, but noticed that it was only "baby steps toward the no-cable-required model."[69] Amanda Bindel of Common Sense commended the user-friendly layout and educational content, but felt that it lacked sufficient parental controls.[70] In fall , the app received a Parents' Choice Award in the category.[71]

Two international apps based on Noggin have been launched. In November , a Spanish streaming app was released under the Noggin title in Latin America.[72][73][74] It includes games based on Nick Jr. programs and full episodes of shows unavailable on the English app, such as the Spanish dubs of Roary the Racing Car and Rugrats.[75] The app currently has a Facebook page and a section on the MundoNick website.[76] A Portuguese version was released to Google Play and the Brazilian App Store on November 21, [77][78]

Programming blocks[edit]

Noggin was featured as a programming block on Nick Jr. UK from May until August [79] It ran for two hours every night and included reruns of syndicated British television series for children.[80] On January 30, , Noggin was launched as a block on TMF in the United Kingdom.[81] The channel was available exclusively to Freeview subscribers at the time.[82] It ran every weekday from 7 a.m. to 9 a.m.[83][84]

The main Nickelodeon channel included a Noggin programming block as part of its lineup from to [85] The block was originally titled "Noggins Up" and became "Noggin on Nickelodeon" during its second year on the air.[86] It showcased one tween-oriented program every weekday, including A Walk In Your Shoes and On the Team. The timeslot proved successful in attracting thousands of visitors to the site.[87] Nickelodeon revived the block for a single day on April 7, , to advertise the restructuring of Noggin's lineup.[88][89] Commercials for the Noggin channel were also played between each regular program.[90] Following the block's removal, premiere episodes of Noggin series were frequently simulcast on Nickelodeon and Noggin.[91]

TV Land also aired a Noggin TV special in [92] Spanning two hours, the special primarily showcased The Electric Company, along with commercials for Noggin.[93] On-air continuity during the block included guest appearances by former Electric Company stars such as Mel Brooks, Bill Cosby, Morgan Freeman, Rita Moreno, and Joan Rivers.[94]

Other media[edit]

In November , Noggin signed its first merchandising agreement with the online marketplace CafePress.[95] Themed notebooks, cards, mousepads, and clothing were sold on the Noggin website from then until [96] The shop was created to satisfy parents who had been requesting merchandise since the brand's launch. Angela Leaney, Noggin's senior vice president of brand communications, stated that Noggin had "a huge, loyal following and we could not resist the calls from our audience, for Noggin merchandise, any longer."[97] CafePress co-founder Fred Durham added that Noggin attracted strong interest from his company because of its "dedicated fan base," and that his goal was to share the products "with [Noggin's] millions of fans through quality branded merchandise."[98] Christmas ornaments, which were only sold during the month of December, became the shop's best-selling items of [99]



In , the Children's Television Workshop (now known as Sesame Workshop) began planning its own educational cable channel as a new home for most of its programming (other than Sesame Street) such as Cro (which had aired on ABC for two seasons).[] The channel was to be called "New Kid City" and was planned to be CTW's "own niche on the dial with shows that emphasize educational content";[] but CTW later abandoned the concept.

Meanwhile, Nickelodeon began planning an early interactive educational channel called "Big Orange"; in addition to Nickelodeon, other Viacom divisions (such as Viacom Interactive) were involved with the project.[] After Nickelodeon's president Geraldine Laybourne left in , the "Big Orange" project was put on indefinite hold.[] By , Nickelodeon retooled the project into Noggin, a syndicated television series which would meet the FCC's new requirements for educational programming. A pilot was produced by Nickelodeon, Simon & Schuster, and Paramount Television based on Nick's short series Inside Eddie Johnson. Viacom hoped to grow Noggin into a major brand with educational electronic publishing products, a website, and possibly a cable channel that would focus on educational content, complementing entertainment-oriented Nickelodeon.[] In March, Nickelodeon revealed they would launch a commercial-free Noggin channel in []

On April 28, ,[] Viacom and CTW put together an initial investment of $ million[] to start the first strictly educational television channel for children.[][] Both organizations wished to combine television and online services to create a "kids' thinking channel," which was named Noggin (derived from a slang term for "head") to reflect its purpose to educate.[] Noggin's primary goal was to provide informative entertainment for children aged 6–[27] CTW initially planned for it to be an advertiser-supported service,[18] but later decided that it should debut as a commercial-free network.[]

To develop ideas for original series, Noggin partnered with schools across the United States to research what would "make fun educational" for grade schoolers.[] In , it provided each school involved up to $7,[] to run focus groups with students and teachers. The students' opinions and reactions to different activities were recorded and used to improve the content shown on Noggin.

Early history[edit]

On February 2, ,[2] the Noggin channel launched to over million subscribers via national satellite television provider Dish Network.[][] It was marketed as both a satellite television station and a digital network.

Sweepstakes were a major part of Noggin's early advertising. In April , it sponsored a contest in which viewers who submitted the correct lyrics of The Electric Company theme song had a chance to have their electric bills paid for a year.[92][93] In , Viacom's Nickelodeon and Sesame Workshop distributed packages of school supplies (called "Noggin's Master of Suspense Kits") to 50, U.S. teachers as part of a sweepstakes designed to "celebrate creative, thoughtful educational instruction."[]

Noggin made an effort to create more interactive programming in , utilizing its website as a way to include viewer participation in many of its shows.[] It released a tween-oriented game show titled Sponk! in September, which included participation from children online and allowed visitors to chat with the hosts. The URL with Phred Show, which focused on content submitted to from viewers, launched in the same month.[31]

Network repositioning[edit]

In , the Jim Henson Company sold its stake in Noggin to Sesame Workshop along with the rights to Sesame Street's characters.[] This left Oobi, which began production in , as the only preschool series created while the company and Sesame Workshop both controlled Noggin's programming. In March , Noggin manager Tom Ascheim announced plans to shift Noggin's demographic to preschoolers and create a new block for older children.[] On April 1, , the channel space was divided into two blocks: Noggin, an extension of the channel's preschool block, and The N, targeted at pre-teens.[8]

In August , Sesame Workshop sold its 50% share of Noggin to Viacom.[][] The buyout was partially caused by SW's need to pay off debt, in addition to its interest in partnering with other broadcasters.[] While this limited Sesame Workshop's control over the network's daily operations, it did not affect the company's influence on the programming lineup as Viacom entered a multi-year production deal with Sesame Workshop shortly after the split and continued to broadcast co-produced series (such as Play with Me Sesame).[] As part of the arrangement, Noggin became the U.S. broadcaster of several shows made by the Workshop without Noggin's involvement, such as Tiny Planets and Pinky Dinky Doo.[][]

Following the split, creative executives from Noggin toured New York schools in search of ways to improve the channel's programming and continuity.[13] Amy Friedman, senior vice president of development at Noggin, decided to model the channel after a well-run preschool. These ideas took effect in April , when Noggin's slogan was changed to "It's Like Preschool on TV."[] The changes also included revised branding and a new lineup, divided into thematic blocks based on key curricular knowledge.[] On December 31, , a Nielsen Media Research report confirmed that the redesigned Noggin channel was available in million households.[]

Modern history[edit]

On February 23, , Viacom announced that the Noggin channel would be replaced by a hour channel based on Nickelodeon's long-running Nick Jr. block. The N, on the other hand, would be merged with Nickelodeon's TEENick block to form a standalone channel aimed at teenagers, known as TeenNick.[] The move, which was intended to make all channels in the Nickelodeon family easily recognizable, took place on September 28, , at &#;a.m. local time. Although several Noggin shows (along with the Moose and Zee interstitials) were carried over to the Nick Jr. channel, all Noggin continuity was later phased out completely by March 1, []

On January 29, , Viacom CEO Philippe Dauman confirmed that the Noggin brand would be relaunched as a set of mobile subscription services.[] Commercials for the service have aired regularly across all Nickelodeon channels since the apps' release.

On May 10, , Viacom announced that the Noggin app had reached million subscribers and that it would receive a major upgrade.[] In June , Nickelodeon unveiled a new Noggin logo, which was used on the redesigned Noggin website and app. On May 28, , the Nick Jr. channel started airing an hour-long block of programming from the Noggin app every Friday.

Live events[edit]

Noggin held live events to promote its shows. At the North American Trade Show in Minnesota, Noggin presented a replica of the set from Oobi.[] In spring , Noggin launched a live version of its Play with Me Sesame series, featuring mascot characters and music from the show.[][] In May , the Jillian's restaurant chain offered "Noggin Play Days" each Wednesday afternoon, where attendees could watch a live feed of Noggin with themed activities and meals.[]

In March , Noggin partnered with GGP shopping malls to host a free educational program called Club Noggin.[][][] It debuted at five test malls in April of the same year.[] Attendance at the first few events exceeded expectations,[] leading GGP to bring Club Noggin to over malls across the United States.[] The monthly events were hosted by trained YMCA leaders, who gave out Noggin posters and merchandise to attendees.[] Each meeting was themed around a different Noggin character[][] and encouraged visitors to create art projects based on the character.[]Donovan Patton of Blue's Clues made appearances at Club Noggin in July to promote his show's tenth anniversary.[] In , Club Noggin received a Silver Community Relations Award in the International Council of Shopping Centers' MAXI Competition.[]

In August , Noggin and Highland Capital Partners produced "Jamarama Live", a music festival that toured the United States.[] It began in October and continued until late []Laurie Berkner, a musician on Jack's Big Music Show, performed at many Jamarama venues on the East Coast.[][][][] The festival also included meet-and-greet opportunities with a mascot costume of Moose A. Moose.[] The characters hosted karaoke, face-painting, and storytelling sessions during intermissions.[][] Reviewers for Time Magazine compared Jamarama to a family-friendly version of Lollapalooza.[] Jamarama proved more popular than other children's stage shows running at the time, such as those featuring Mickey Mouse.[] Noggin executives considered on-air advertisements a major contributor to the event's success.[] After the tour ended, a DVD set including Jamarama performances was released.[]

In November , a Noggin float appeared at America's Thanksgiving Parade.[] In November , Noggin hosted an online charity auction on its website, called the "Noggin Auction." Viewers could bid on props from different Noggin shows.[] In August , Noggin partnered with St. Jude Children's Research Hospital and sponsored its annual Trike-A-Thon program.[][]

See also[edit]


  1. ^"Viacom Inc. Annual Report ". Viacom International, Inc. March 16,
  2. ^ abcBianculli, David (February 2, ). "A Lucky Few Children Get to Start Using Their Noggin". NY Daily News. Archived from the original on November 2,
  3. ^James P. Steyer; Chelsea Clinton (May 6, ). The Other Parent: The Inside Story of the Media's Effect on Our Children. Simon & Schuster. pp.&#;–. ISBN&#;.
  4. ^Horace Newcomb; Lambdin Kay Distinguished Professor for the Peabody Awards Horace Newcomb (February 3, ). Encyclopedia of Television. Routledge. pp.&#;–. ISBN&#;.
  5. ^Barker, Kate. "Noggin spawns original educon for older kids". Kidscreen. Brunico Communications.
  6. ^ abcdefFriedman, Amy (November 23, ). Articulating Noggin. Viacom International/Sesame Workshop. pp.&#;15–
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  8. ^ abc"Noggin Extends Preschool Block and Launches New Programming Block for Tweens as Part of Network Repositioning". March 21,
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Noggin Originals

Music/Sounds: A "screwing" sound as the lightbulb piece appears, and when the logo lights up, there is music that sounds "desert"-like, accompanied by various sound effects, which include the word "Noggin" being spoken in a somewhat nasal voice.

Availability: Extinct; appeared on A Walk in Your Shoes ( episodes), Sponk!, and the first season of Play with Me Sesame. When Sprout aired Play with Me Sesame, this logo was edited out.

2nd Logo


Nickname: "Noggin Horn"

Logo: On a light green background with patterns of circles, we see the Noggin logo with a stick with gears on top of it with a horn which plays popping out with an I looking like a cat's nose, then the L appears and then the O and then the rest of the text pops out with the horn bouncing when playing.

FX/SFX: The horn and the text moving into position, not to mention the circles.

Music/Sounds: A horn tune with a few drums in the background.

Availability: Rare, seen on later seasons of Play with Me Sesame, but is edited out on PBS Kids Sprout airings.

Nickname: "Mentally Created Tree"

Logo: Against a blue sky over a field of dirt, the sun is rising and we see the Noggin logo. A tree quickly grows on it, with fat little birds approaching and a banner with "ORIGINAL" on it appearing.

FX/SFX: Just cute animation.

Music/Sounds: A whistling theme with drums.

Availability: Rare. Last seen on airings of Oobi and Miffy and Friends on Noggin and Nick Jr. It also appeared on a print of Miffy and Friends on Netflix. Sony Wonder DVD releases of the latter keep this logo, but it's unknown if this logo appeared or was removed on the PBS and KRO airings of the show, though it probably might not have been seen on KRO. Also seen on the American dub of Tweenies.

4th Logo
(September 12, September 27, )

Nickname: "Noggin Horn II"

Logo: On a pattern background, we see the Noggin logo on the left with a curved tuba facing to the right on the head. A white ribbon reading "ORIGINAL" comes out of the tuba and birds are handling it with their feet.<iframe align="right" frameborder="0" height="" src="" width=""></iframe>

FX/SFX: The objects coming out of the horn.

Music/Sounds: A banjo strum then a high-pitched, 5-note flute tune (presumably one of the network's generic themes).

Availability: Rare. Likely preserved on DVD releases and Noggin (the revived online TV service) prints of Jack's Big Music Show.

Noggin Through the Years - Logo Evolution (1999-2021)

This page is a gallery of every variant of the Noggin logo. The logo was created as a "flexi-logo" that could feature a wide variety of different symbols on the top, reflecting what the Noggin head is thinking about.

When Noggin was first launched, it was co-owned and operated by both Nickelodeon and Sesame Workshop (formerly known as the Children's Television Workshop, or CTW). A few of Noggin's older logos included the two companies.

There are two categories of logos on this page: basic logos and special ones. The basic logos are ones that were designed for general use throughout all aspects of the Noggin channel. The special logos are ones that only appeared in certain promos/shows.

Basic logos

Original era ()


Nickelodeon / CTW (Beaker)


Nickelodeon / Sesame Workshop (Talking)


Nickelodeon / Sesame Workshop (Thinking)










Father's Day






Fourth of July


Mother's Day


Snow globe







Preschool era ()

Noggin (2)

Bird (yellow)

Noggin Bird

Bird (blue)


Bird (yellow spotted)












Snowman (beige)


Snowman (bow tie)






Turkey leg

App era ()


Special logos

Original era ()

Preschool era ()

App era ()


Scientist kid


1999 noggin logo


Noggin Logo


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